JOYCE SHA
Art Director | Designer
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Alfred (old)

Alfred is an end-to-end resident solutions technology platform that handles everything from in-home resident services to property management. As Brand Designer, my challenge was to create a design system that translates “what we do” to all of our audiences: residents, building owners, and communities.

My roles for all work shown on this page include:
Strategy | 1st Draft Copy (sometimes final) | Art Direction | Design Execution | Template Building

Check this out if you want to learn a little more about my design process.

Brand Identity

Logo Animations

Our consumer-facing visual identity relies on clear, inspiring headlines and crisp photography that highlights people and their homes.

In-Building Digital & Print Collateral

Resident Newsletter Emails

 
 

Promotional Emails

@Helloalfred Social

Swag