Art Director | Designer
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Alfred

Alfred is an end-to-end resident solutions technology platform that handles everything from in-home resident services to property management. As Brand Designer, my challenge was to create a design system that translates “what we do” to all of our audiences: residents, building owners, and communities.

My roles for all work shown on this page include:
Strategy | 1st Draft Copy (sometimes final) | Art Direction | Design Execution | Template Building

Check this out if you want to learn a little more about my design process.

Brand Identity

Logo Animations

 

In-Building Brand Footprint

 

Campaigns


While You’re Away…

A print & digital marketing campaign launched at the start of summer to introduce new in-home services geared towards vacation season.

Doorhangers

5x7 Lobby Cards

Resident Email


Zero Waste @ The Waypointe

The Waypointe planned to launched a new zero waste program including composting and new recycling programs. We created a multi-media campaign to introduce residents to the new sustainability offerings.

Mailbox Trifold

Wayfinding

Resident Email

Poster


New Service Launch


Holiday

In-building Flyers

Thanksgiving Newsletter

New Year Newsletter


Partnerships

Multi-media campaigns to announce partnership offerings for residents

Flyer

Mailbox Card

Resident Email

 

@helloalfred Social

Swag

B2B